This WP will focus on investigating the factors that determine the public’s willingness to pay for a locally crowdfunded climate program. It will begin by exploring which types of crowdfunded climate programs the general public would prefer to finance. This entails two dimensions. First of all, it investigates whether the public would be interested in crowdfunding new local climate-related investments in low-emission agriculture or whether they perceive other sectors as more relevant. Secondly, the WP investigates which model/s of crowdfunding are preferred by the general public. As a third part, the WP investigates the price margin, i.e. willingness to pay, for crowdfunding depending on a credible solution configuration of a certain agricultural initiative/scenario, locality and the chosen funding model. A mixed method approach will be applied: Surveys will be conducted at Værnes and Gardermoen (domestic terminal) and with taxi clients of Trøndertaxi who is part of the advisory group. In addition, 4 to 6 focus group discussions will be undertaken with a selection of the survey sample to get more in-depth information. Results concerning the socio-cultural barriers of crowdfunding in WP 2.2. will feed into this WP while the focus groups will also be asked about socio-cultural barriers and the results fed back into WP2.2. The focus group participants will be presented with different scenarios of climate crowdfunding. WP4 closely collaborates with WP3.

Organizations: Norwegian Business School (BI Center for GreenGrowth)

Leader: Dr. Per Espen Stoknes/ Sylvia Weddegjerde